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1-THE LIGHT MUST BE ON FOR THE BULB TO WORK. It takes about 45min once the light is on for the photocatalytic action to start. (for the super-oxygen molecules to start to be made).

1a- THE 9 WATT BULBS SHOULD NOT BE USED WITH A 3 WAY OR DIMMER SWITCH.  We have dimmable bulbs and 3 way bulbs. 

2- A FAN IS NOT NEEDED TO CIRCULATE THE AIR. The super-oxygen molecules reach out from the light bulb to about the distance of 8 feet. Of course, the closer things are to the light the better. Also, the air naturally circulates near and around the bulb. However, a fan might help the process go faster.

3-THE BULBS CAN BE USED WITH LAMP SHADES. The air does need to be able to circulate around the bulb, which at the same time, allows the Super-Oxygen molecules to circulate out also.

4-THE MORE BULBS IN A ROOM---THE BETTER. 2-3 of the 9 watt bulbs seem to work the best in a room 15 ft x 15 ft. (average kitchen). In my kitchen I have 10 bulbs. In my bathroom I have 4 bulbs.

5- BULBS MUST BE OPEN TO THE AIR TO WORK. Putting bulbs in a sealed cover doesn't do any good, they must be open to the air. For those lamps that have such covers, we will be introducing a product that customers will be able to coat their own lamp covers, (thus making them Pure-Light active) in January.

6- CLUB MEMBERS CANNOT APPROACH "STORES"  (PHYSICAL BRICK AND MORTAR STORES)  that have more than 2 locations,  and club members cannot approach Internet based businesses (like Amazon, or Ebay). 

7- THE PLT LIGHTS ARE CLASSED AS "FULL SPECTRUM" DAYLIGHT COLOR LIGHTS.  Because they are full spectrum and the same color as "Natural Daylight", they have all colors with emphasis on red, yellow, and green light (between 480-680 na wavelengths).

8. UNPRECEDENTED 5 YEAR WARRANTY--PURE-LIGHT BULBS ARE OF THE HIGHEST QUALITY and therefore Pure-Light can offer a 5 year warranty on their A19 bulbs. No receipt is needed.  Though the bulbs are nearly unbreakable, they can be broken.  If the outside of the bulb is damaged, then the warranty is voided.  Note: We have ordered bulbs that in the future will have a 10 year warranty.  Those bulbs should arrive in late February.  Watch the PLT News link for further information. 

Let's talk long term benefits of Titanium Dioxide Photocatalytic action.  TiO2 has been around, oh, ever since God created the earth. (Or, if you are a Darwinist, a whole lot longer.)  It has been  "Nature's" Primary way of cleaning and detoxifying the atmosphere from harmful and deadly chemicals, gasses, bacteria, molds, and viruses for several thousands to millions of years.   It's one of the main reasons that we are not swimming in toxic fumes and deadly diseases.  There are those scientists that would venture to say TiO2 is THE PRIMARY reason, even superior to the cleansing of the atmosphere by plants.   Our Toxic Lives:  One of the big problems  we have with our current buildings, is that we make them so air tight, that the toxins that we have brought into the house can't get cleaned by the outside TiO2 Catalytic action.  And so we seal ourselves into our homes and businesses with our toxic fumes, molds, viruses, bacteria, etc.  and we wonder why we are sicker today than our great grandparents were 100 years ago...who spent most of their time outside in the clean fresh air...air cleaned and purified by the TiO2 Catalytic action. in essence, all Pure-Light is doing is bringing a little bit of Nature's detoxifying system into our homes and businesses to help clean the air we breathe...just like outside.  

10. WARRANTY...  We have paid a lot of money to have a higher quality of bulb.  If a bulb does burn out or doesn't work, then we need the broken bulb sent to us so we can verify that it is broken and we can send it to the manufacturer for a replacement.  When we receive the broken bulb, we will ship out the replacement. A purchase receipt is not required...just send us the broken bulbs. 

11. COMMISSIONS...   are calculated at the end of the month.  Therefore, if a person signs up as a customer, but then sponsors a club member...if they become a club member before the end of the month, they will receive the Cash Rewards for the purchases of that person for that month.

12. PLT OFFICE STAFF ARE NOT ALLOWED TO SIGN PEOPLE UP... Too many people have told their prospects that they were too busy to work with them to sign them up, and so to call up the office and the PLT staff would do the work.  At this time, Policy has been implemented that prohibits PLT staff from signing people up.    

13. IS BLUE LIGHT OR ULTRAVIOLET LIGHT BAD?  The answer is it depends on what type of ultraviolet or blue light and how much. Generally, too much Ultraviolet is not good, (see #14 below), but on the other hand Humans especially need some ultraviolet light to produce vitamin D. Vitamin D (or Cholecalciferol) is essential for the absorption of Calcium in the intestines.  The major source of Vitamin D for humans comes from the skin, where sunlight converts 7-dehydrocholesterol into Vitamin D. Further modification in the liver can convert Vitamin D into Vitamin D2 (or Calciferol). The conversion of 7-dehydrocholesterol into Vitamin D requires ultraviolet (UV) irradiation between 275 - 310 nm (nanometers: 1 nm equals 1 millionth of a millimeter); however, Vitamin D is susceptible to degradation from UV irradiation between 260 - 290 nm, so the optimal wavelengths for Vitamin D production are between 290 - 300 nm, or what is often termed as UV-B light. In other words... Ultraviolet light at around 300 nm (UV-B) is essential for human health, but higher frequency UV light above 280 (UV-C) is harmful and in high concentrations can be deadly.   Note: UV-A (315 nm-400nm) is visible, and is often referred to as "black light" or the "purple" light that is often used in special effects.  

Pure-Light vs Ultraviolet Light Sanitization.  
  • Pure-light makes no claims concerning being used as a treatment or cure of any kind for any disease.
  • Pure-Light is the only light that uses Super-Oxygen technology....where actual super-oxygen molecules are produced by the bulb.
  • It is the Super-Oxygen molecules that provide the sanitizing action, not the light itself.
  • Pure-Light bulbs and technology do not produce, use, or need to use Harmful Ultraviolet light.
  • Strong Ultraviolet light (UV-C or UV light higher than 254 nm), especially in excess, is deadly to all life forms for a variety of reasons. Including animal life and plant life.  Because of this it is used as a sterilizing action in some instances.   The long term negative effect of Ultraviolet light is well documented.  The problem is that it damages/kills good cells as well as bad cells. Please note also that it is only partially effective in sanitizing because it only destroys the cells that the light "contacts."   Bacteria in the shadows are not affected by Ultraviolet light.  
  • In comparison, Pure-Light distinguishes between good "cells" and bad "cells" having an effect only on bad cells.  Additionally,  plants love the super oxygen and grow faster and healthier with it's presence, and the Pure-Light action can sanitize deadly bacteria hiding in the shadows. 

"The harmful effects from exposure to ultraviolet (UV) radiation can be classified as acute or chronic. The acute effects of UV-A and UV-B exposure are both short-lived and reversible. These effects include mainly sunburn (or erythema) and tanning (or pigment darkening). The chronic effects of UV exposure can be much more serious, even life threatening, and include premature aging of the skin, suppression of the immune system, damage to the eyes, and skin cancer. 

Ultra-violet light is an effective method of sanitation. Ultraviolet lamps are used in sewage treatment plants, hospital clean rooms and many other areas where killing bacteria, viruses and spores is crucial. Ultraviolet light kills cells by damaging their DNA. 

The light initiates a reaction between two molecules of thymine, one of the bases that make up DNA. UV light at this wavelength (shortwave UV or UVC) causes adjacent thymine molecules on DNA to dimerize. The resulting thymine dimer is very stable. If enough of these defects accumulate on a microorganism's DNA its replication is inhibited, thereby rendering it harmless. The longer the exposure to UVC light, the more thymine dimers are formed in the DNA. If cellular processes are disrupted because of DNA damage, the cell cannot carry out its normal functions. If the damage is extensive and widespread, the cell will die. 

However, ultraviolet light is only able to harm cells that it contacts. Even a small crack can hide spores in its shadow, keeping them safe from the UV. And although UV light is also harmful to people (it damages our DNA too!) - as long as we stay out of direct exposure - it is possibly a better alternative to some of those other nasty chemicals out there."

15. LED LIGHTS ARE BAD ARTICLES.  Concerning...Alexander Wunsch...self proclaimed guru "expert" of all artificial light is bad... especially LED lights.


Dr. Wunsch is trying to make a name for himself as the anti-artificial light, anti-LED guru.  He has a pet theory which he is using to get some publicity... but no real studies to back his theory up.  HE COMMONLY TAKES LIGHT SCIENCE AND MIS-APPLIES IT TO WHATEVER HE IS ATTACKING.  Again, there have been no studies to back up or prove his theory... because, if he did such studies, they would show that his premise was slanted and possibly false to begin with. Notice also that replies/responses are not allowed on his article...because, some real scientists would show how off his theory is. 

Wunsch is catering to the ... "all technology is bad--back to nature"... group and he proposes that we should live an 1800's or earlier lifestyle. We are surprised that Dr. Mercola supports him as much as he does... but, people do a lot of things to get people coming to their website. 

In his article(s) Wunsch claims that all artificial lights are bad, we should never use them, we should not use TVs, computers, etc, we should not use any light at night... and that if we need light at night, we should only use candles or at worst incandescent lights.  He admits he doesn't do and actually does not live by his own recommendations for others).

In his 2nd article (mostly a repeat of his first article) his title claims that using any LED lights are going to harm us or cause us to go blind. Completely false. And that is actually NOT what the science in his article states.  Again, he mis-applies the science to make headlines, or he just makes up the sensational  (but false) headline to get attention.

Actually, what the science says in the article is that our bodies and eyes need red light to be healthy.  Sunshine is the best source of such light.  Which is all true.  LED lights (in particular those that produce mostly blue light--which are 6500 K or higher which produce almost exclusively blue light) are not as good as sunlight/or some infrared lights for our overall health.  Again true. 

His theory that blue LED lights are bad MIGHT POSSIBLY (??) only be true.. IF we NEVER received any sunshine or any infrared light at all and we ONLY had blue LED light to live by.  (ie in a cave with only blue light.)  Again, only his theory.  It would be interesting for a rat/mice study to see if his theory actually was valid or how valid it was. (Notice there isn't one.)    In Contrast too and Opposing his theory... there are lots of examples in the real world where the animals don't get any red light... and they are healthy and see well. Bats for example, moles, and other night or ground dwelling animals.  Their existence and health would indicate his theory has some flaws in it or is false to begin with.)

What he also fails to mention is LED lights can produce any part of the light spectrum from infrared...to ultraviolet.   You can have infrared LED lights or blue LED lights or whatever color/frequency you want. Greenhouses do this all the time.  So his headline that all LED lights are bad is false to begin with.   

Nevertheless, with this being stated:  Our PURE-LIGHT LED lights are FULL SPECTRUM and have red, green as well as some blue frequencies present. That is why plants do so well with them.  In the near future, we will be coming out with greenhouse lights where you can actually vary the amount of red/green/blue light you want the LED light to produce. 

AND, we are planning to have a new light next year that produces more vitamin d light (more ultra-violet B frequencies and red frequencies)... Which we will actually call a Vitamin D light.

Our simple quest is to seek after and produce the best and healthiest lights we can.   

15. WHY DO PLANTS GROW SO WELL WITH PURE LIGHT TECHNOLOGY?.   It is primarily because of the extra oxygen that the technology produces along with the discouragment of harmful bacteria and mold.  Plants need oxygen to actually grow and survive.  This article from the University of California at Santa Barbara helps explain it. http://scienceline.ucsb.edu/getkey.php?key=730   Why do plants need oxygen?  Answer Part 1:  I'l bet you are wondering that because you already know that plants can make oxygen. You probably already know that in photosynthesis, plants take CO2 from the air, Water (H2O) from their roots, and energy from the sun and make sugar (C6H12O6). What a lot of people don't realize is that when there's little or no light, plants do the same thing we do. The break down the sugar to release CO2, water, and energy. This requires oxygen. The reason is pretty complex, but basically, electrons get passed around, and oxygen has to pick them up at the end of the process.  If you measured the amount of oxygen and CO2 dissolved in a lake, how do you think the daytime levels would compare to the nighttime levels?   Would a plant need oxygen if it were under lights 24 hours a day?   

Answer Part 2:  Plants respire, just like we do. When a plant doesn't have access to light, it burns sugar to make energy, consuming energy. It's just that plants use sugars to build their bodies as well as an energy storage, so over the course of a plant's life, as it grows, it makes more sugar than it burns, and so releases more oxygen than it consumes.

Answer Part 3:  Plants need oxygen for the same reason you and I do -- without oxygen we can't convert the carbohydrates, fats, and proteins we eat into energy. We call this process respiration, and the formula for this sort of reaction is like this:     sugar + oxygen --> carbon dioxide + water + energy

So we breathe in oxygen and eat food, and we exhale carbon dioxide and excrete water.
This exact same reaction goes on in every living cell, including all plant cells. But of course plants don't have to eat food, because they make their own food using photosynthesis. The formula for photosynthesis is basically this:

carbon dioxide + water + sunlight --> sugar + oxygen

You can see that this is basically the reverse of respiration, but plants convert the energy in sunlight into the chemical bonds of the sugar. When cells respire, they break those bonds and get the energy out of them.Anyway, you can see that photosynthesis produces oxygen as a waste product, so for the most part plants don't have to breathe in extra oxygen -- they can just use the oxygen that they produce during photosynthesis. However, plants only perform photosynthesis in the green parts, like leaves and stems, but all plant cells need oxygen to respire. Cells in the leaves get plenty of oxygen from photosynthesis, but cells in the roots often need to get oxygen from the environment to stay alive. Even though roots are buried, they can absorb oxygen from the small air spaces in soil. This is why it's possible to 'drown' plants by watering them too much. 
If the soil is way too wet, the roots are smothered, the roots can't get any oxygen from the air, and the cells in the roots die. Without those root cells, the rest of the plant dies. Some plants have evolved adaptations to deal with extremely wet soil. Mangroves are trees that live in swampy environments along the coast in the tropics. The roots of mangroves are often entirely under saltwater, so they have special structures called pneumatophores (Greek for "air carrier") that act like snorkels, sticking up out of the water to get a oxygen for the roots.

16. PROBLEMS IN OUR CURRENT SOCIETY THAT PURE-LIGHT CAN "FIX"   There is a growing list of current safety problems that the Pure-Light products can effectively address.  
....click here to read/download of  examples of PURE-LIGHT CAN FIX THAT...